Last updated at launch
Privacy.
Short version: I collect almost nothing, I don't sell anything, and I don't run advertising trackers. The longer version is below and it is written to be followed, not to be impressive.
Draft, pending attorney review
This page is written and in force as of launch, but it has not yet been reviewed by a Texas attorney. That review is scheduled. If anything here conflicts with your signed agreement, the agreement governs.
What the site collects
- The Baseline collects nothing by itself. It runs entirely in your browser — nothing is stored, there is no account and no email gate. The only time your result leaves your device is if you choose to book a call, when a short summary of it rides into the booking so we start from where you stand. Short of that, I never see your answers.
- If you book a call, the scheduling service collects your name, email, phone and whatever you type in the questionnaire. I see it. It's used to prepare for the call and nothing else.
- If you email or text me, I keep the message. That's how I remember what we talked about.
- Basic server logs — the pages requested, rough location, browser type. Standard hosting records. I don't use them to build a profile of you.
What I don't do
- I don't sell, rent, trade or barter your information. Not for money and not in exchange for anything else, including introductions or lists.
- No advertising trackers, no ad pixels, no cross-site profiling.
- No chat widget listening in the corner of the page.
Who else touches it
A handful of ordinary business services, described by what they do rather than by brand name, because the brands change: website hosting, email, calendar scheduling, encrypted file backup, a password manager, and accounting software. Each is bound by its own agreement. None of them get your information for their own marketing.
How long I keep it
Enquiries that don't become work: about a year, then deleted. Client records follow the retention schedule in your agreement — source documents you gave me are returned or destroyed shortly after the engagement ends, and my own work product is kept for seven years because that's what a professional file requires.
Asking me to delete something
Texas law doesn't require me to give you a formal deletion or access right, and I'm not going to pretend it does. What I will do is honour the request anyway as a courtesy, unless I have to keep something for tax, insurance or legal reasons. Email or call and say what you want gone.
The reason for that careful wording: in Texas the real risk isn't failing to offer rights I don't owe — it's promising something on a page like this and then not doing it. So this page only promises what I actually do.
Security
Two-factor authentication on everything, a password manager, encrypted backups with retention deliberately kept short, and a written security policy I follow. No system is perfect. If there is ever a breach affecting your information, I will tell you, and Texas law requires the notice to include my street address for a full year afterwards, which is a decent incentive to not have one.
Children
This is a business-to-business practice. The site isn't for anyone under 18 and I don't knowingly collect anything from them.
Changes
If this page changes materially I'll date it and, if you're a client, tell you directly.
Privacy questions
Does the Baseline collect my information?
No. The Baseline runs entirely in your own browser, needs no email address, and saves nothing. Closing the tab ends it.
What happens to documents I send during paid work?
They're held under a written security policy and a retention schedule, used only for the work you hired me for, and never shared with anybody without your instruction. A mutual NDA is available and signed before any documents move.
Do you sell or share anything?
No. Nothing is sold, rented or shared with advertisers or data brokers, and no referral fees are taken from anybody who might otherwise want your information.
Questions about any of this go to me, not to a department.
Talk to me